Huh?

[doronjosama]

Sony to start gay & lesbian record label.

Um, maybe I am missing the point here, but why can't gay & lesbian musicians continue to be on the same record labels as everyone else? This seems like a bad idea to me. On the one hand, it would be a clear label gay people could look for when shopping for CDs, but on the other hand, it could also be a clear label that could prevent other people from buying the CDs. "Hey, don't buy that, that's from that queer record company!" "Shoot, yer right Virgil, I don't wanna support no faggots!"

I don't see why gay or lesbian artists would need to be segregated onto their own label. It seems like it would marginalize their work. But maybe that's just me.

Comments

[willworks.livejournal.com]

If it had been 10 years ago, I might have seen it as a ghettoization move. But brand names mean more than ever due to the sheer waves of media being thrown at people these days.

It's a real problem these days for any entertainment company to get people to notice their products even once. So if their products might appeal to a certain powerful demographic group, why not position themselves in a way that group might notice them?

Of course, quality will always out. Death Row was the hottest label in the 90's because it had a strong talent roster. That roster left (or died), now Death Row's a pathetic joke. If Sony attempts to stock the label with sound-alike bands like "The Gay Nirvana" or "The Gay Dave Matthews" or "The Gay(er) Eminem", then they'll flame-out spectacularly. If they offer something new to the culture, they'll be successful.